We do traffic.
Made to grow your business.
Performance marketing and traffic acquisition for app and web, built around your growth targets.
Grow with GSL
Growth Systems Lab
Traffic Acquisition · App + Web
TRAFFIC ACQUISITION
|
APP
|
WEB
Grow with GSL
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What We Do
Traffic built
to perform.
Traffic built
to perform.
Traffic built
to perform.
We test new sources, optimise what converts and put more volume behind what works.
We test new sources, optimise what converts and put more volume behind what works.
We test new sources, optimise what converts and put more volume behind what works.
01
Performance Traffic
Traffic acquisition across premium in-app inventory and trusted network partners, for app and web.
02
ASO
03
Influencer Marketing
01
Performance Traffic
Traffic acquisition across premium in-app inventory and trusted network partners, for app and web.
02
ASO
03
Influencer Marketing
Our Approach
Your business sets the direction.
Your business sets the direction.
Your business sets the direction.
Process
The whole system.
One accountable team.
The whole system.
One accountable team.
The whole system.
One accountable team.
Target
Target
Agree the commercial goal first: volume, target CPA and the markets to hit.
Source Mix
Source Mix
Pick the inventory and partners that fit the product, the geo and the economics.
Terms
Terms
Fix the model, the rates and the payout terms before anything goes live.
Tracking
Tracking
Set up postbacks and attribution so every install and event is measurable.
Launch
Launch
Go live on controlled budgets with a clear test plan per source.
Optimisation
Optimisation
Cut what underperforms, scale what works, adjust while the campaign runs.
Reconciliation
Reconciliation
Match traffic, conversions and invoices with every partner, every period.
Scale
Scale
Add volume on proven sources and open the adjacent ones next.
Industries
Products we know how to scale.
Products we know how to scale.
Products we know how to scale.
Different markets need different playbooks. We know the audiences, channels and creative strategies that work in each one.
Different markets need different playbooks. We know the audiences, channels and creative strategies that work in each one.
iGaming
Forex
Crypto
Entertainment
Services
iGaming
Forex
Crypto
Entertainment
Services
iGaming
Forex
Crypto
Entertainment
Services
Commercial Models
Built around your campaign economics.
Built around your campaign economics.
Built around your campaign economics.
Pay for acquisitions.
Pay for acquisitions.
Pay for qualified leads.
Pay for qualified leads.
Pay for installs.
Pay for installs.
Defined scope. Agreed budget.
Defined scope. Agreed budget.
Built around your campaign economics.
Built around your campaign economics.
For Advertisers
For Advertisers
The right traffic.
The right traffic.
The right traffic.
not just more of it.
not just more of it.
not just more of it.
Tell us your market, target and numbers. We source the traffic, run the campaigns and optimise for performance.
Tell us your market, target and numbers. We source the traffic, run the campaigns and optimise for performance.
For Publishers
For Publishers
Bring your inventory.
Bring your inventory.
Bring your inventory.
We bring the demand.
We bring the demand.
We bring the demand.
Reliable advertiser demand, clear commercial terms and partnerships built to last. If your traffic fits our markets and verticals, let’s talk.
Reliable advertiser demand, clear commercial terms and partnerships built to last. If your traffic fits our markets and verticals, let’s talk.
Share Your Inventory
About GSL
GSL stands for
Growth Systems Lab.
GSL stands for
Growth Systems Lab.
GSL stands for
Growth Systems Lab.
Growth is built, not found.
Growth is built, not found.
Growth is built, not found.
Real growth isn’t one great campaign or one good month. It comes from building the right system, setting bigger goals and solving harder problems together.
Real growth isn’t one great campaign or one good month. It comes from building the right system, setting bigger goals and solving harder problems together.
Real growth isn’t one great campaign or one good month. It comes from building the right system, setting bigger goals and solving harder problems together.
Real growth isn’t one great campaign or one good month. It comes from building the right system, setting bigger goals and solving harder problems together.
Core Team
People behind the system.
People behind the system.
People behind the system.
Our team has worked on every side of growth: inside agencies, product companies and affiliate businesses. We know how traffic is bought, sold, measured and scaled because we’ve done it from both sides of the table.
Our team has worked on every side of growth: inside agencies, product companies and affiliate businesses. We know how traffic is bought, sold, measured and scaled because we’ve done it from both sides of the table.
Lucy Bel
Lucy Bel
Lucy Bel
Chief Commercial Officer & Founder
Chief Commercial Officer & Founder
Chief Commercial Officer & Founder
Lubov Fedorova
Lubov Fedorova
Lubov Fedorova
Chief Operational Officer & Founder
Chief Operational Officer & Founder
Chief Operational Officer & Founder
Akshay Kumar
Akshay Kumar
Akshay Kumar
Chief Partnerships Officer
Chief Partnerships Officer
Chief Partnerships Officer
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Grow with GSL.
Grow with GSL.
New channels, more volume, better performance.
I need growth
I need growth
I’m a publisher
I’m a publisher
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